Cross Market & Thrive

Engage in Cross Marketing & You Can Go from $10,000 Annually to $100,000 in Annual Revenue in 12 Months or Less

You are probably sitting back wondering where your next client will come from today and how can you keep moving forward in this economy.  If you are one of the many women owned businesses that generates less than or even a little over $10,000 annually, it’s time for a change.

There are enough female entrepreneurs in the US and beyond who can join forces to increase the amount of revenue generated by the women’s business market and stimulate the growth of local economies around the globe.  According to a survey done by PricewaterhouseCoopers, 56% of the nation’s fastest growing companies have worked collaboratively with others.

The idea of spending money on advertising is probably daunting.  Advertising by yourself on a tiny budget can be stressful and scary.  In a down economy, sales typically go down for items and services businesses consider as expendable. Marketing and advertising seem to be the first two things on the chopping block.  Studies show that companies who continue to market and advertise in a down economy are stronger financially when the economy corrects itself.

How can you stay in the black if you cut back or eliminate marketing and advertising?  The answer is you can’t! Getting a client here or there is not going to support your business or pay you a decent income.  Virtual businesses need advertising to survive.  It’s time to start thinking like brick and mortar companies.  You have to drive foot traffic into your business, entice at least half of them make a purchase and give them a reason to visit frequently.

There is Strength in Numbers

Combining your tiny budget with lots of other businesses in the same boat can increase your exposure and give you more bang for your buck. Each person you bring into the fold represents additional advertising dollars and prospective clients.  You can go from $10,000 annually to $100,000 in annual revenue in 12 months or less.  It’s plain old-fashioned business sense called cross marketing that will help you thrive when you have a tiny budget.

At its essence, cross marketing is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base. It’s the synergistic affect from the pooling of resources to work together towards a common goal that makes cross marketing so effective.  

Smart Ways to Cross Market

• You can create your own virtual business community where you find complementary companies to fill the business and personal needs of your collective client base.
• Instead of buying ad space by yourself, you can partner with two or more companies to share the cost and let your target audience know that you are there for them during these tough economic times.
• Do you own a small business? You can partner with companies in your close proximity to give open houses, place small display signs in each others’ check out areas, host networking events, etc.

By cross marketing, you will be able to market and advertise your company for less and add more clients.

Implement the “Main Street Marketing to Women Initiative” Today & Cross Market Your Way to More Female Clients

Launch the ”Main Street Marketing to Women Initiative”  in your city today and watch your visibility and profits grow. The ”Main Street Marketing to Women Initiative” will guide you step by step in setting up a local business cluster specifically for the purpose of cross marketing to grow their your female client base by sharing the cost of marketing and advertising. Forming a business cluster is the perfect way for women owned businesses to showcase their economic power while making a vital contribution to their local economy and the global economy.