Some parents that own cars will usually place a ton of stickers on it. The stickers can be anything from bible quotes to warning signs. Anyone can practically put any design on a bumper sticker, even if it does not have to make sense for others. But if you have a business and are looking for another effective way to advertise it, the bumper sticker is the way to go.
Whenever you have customers dropping by your store and purchasing your goods, you should give them your bumper stickers and encourage them to use them on their cars. However, customers will only want to place the stickers on their cars if the design is appealing enough. Luckily, you can learn some expert tips on how to design them efficiently.
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Write Short Messages
The purpose of bumper stickers is to create an eye-catching sticker that everyone can quickly know that it is your business. If you write a lengthy message on the design, you should expect no one will read and get the message soon, especially when driving out on the road. You need to keep the message on the sticker as short as possible and straight to the point. You do not have to use fancy words with your message. All you have to do is provide a message about your business that is catchy enough to intrigue people. Another reason to keep the message short is that people cannot usually read it unless they are five feet or closer from the sticker.
Utilizing High Contrasting Colours
Aside from creating a short, concise message, your design also needs to have high contrasting colours. This is needed so that anyone can see it no matter what the lighting conditions are. If you mostly use white as the base colour for your design scheme, you should expect people to not get a clear view of it whenever sunlight is hitting it. A good tip is to use dark colours for the text and lighter colours for the background. You can switch the two if you want the theme to be darker. But most of the time, a lighter background with dark texts is more readable than the latter.
Utilizing Die Cut Stickers
When it comes to bumper stickers, it does not necessarily mean that they always have to be square-shaped. In truth, you can shape them in different ways through a process called “die-cutting.” This can give your bumper stickers some distinction and can help set your business apart from your competitors. Before getting die-cut stickers, you need to carefully decide the design and words you will place on the sticker so that the die-cutting process goes smoothly.
Testing Before Making More
One common mistake that business owners do with their bumper stickers is that they create hundreds of them right away without testing it themselves. You would want your bumper sticker to look perfect on any car, so it is needed that you test them on your car. You can always start with one bumper sticker, place it on your car, and inspect whether it looks good or not. If you do not like the end results, you can peel it away and go back to the drawing to make some adjustments until you are satisfied with the overall sticker design.
Once you follow these tips in designing your bumper sticker, you should have no problems convincing your clients to use them.
